Announcing our investment in Columbus-based Arrellio, the all-in-one operating and e-commerce system for optometry practices.
The optometry industry faces a significant challenge in managing the complex operations of practices, which often rely on outdated and fragmented technology. Currently, optometry professionals must navigate multiple software solutions for record management, appointment scheduling, patient communication, inventory management, financial tracking, and other operational workflows. This disjointed approach creates inefficiencies, leads to missed revenue opportunities, and frustrates both providers and patients. Additionally, as online direct-to-consumer (DTC) platforms grow, optometry practices struggle to compete effectively, losing optical retail sales to these online players.
“As we peered closer and closer into the optometry software market, the surprisingly massive opportunity Arrellio was chasing became clearer and clearer,” said Victor Gutwein, Managing Partner. “Jared and his team are building the beta carotene for eye clinics, going alongside these doctors and practice owners to strengthen their business just like carrots do for our eyesight.”
Arrellio’s goal is to address this fragmentation by offering an all-in-one platform that consolidates all critical operational software functionality into a single, vertical specific platform, and they’re starting with e-commerce enablement and supply chain automation for contact lens sales. By allowing optometrists to compare in-office prices with online DTC offerings, Arrellio helps recapture lost sales and strengthens the competitive position of these practices. The team, led by CEO & Founder, Jared Noble, leverages deep industry expertise and has already achieved notable traction, with hundreds of practices onboarded to the platform. We are particularly excited about the platform’s potential to not only optimize operations but also generate incremental revenue for practices, making it a must-have tool for optometry practices and driving rapid ROI for forward-thinking practice owners investing in the platform.
“Given the plethora of options available to patients today — be it online retailers or large corporate providers — it is more critical than ever to deliver exceptional, frictionless patient experiences that result in increased retention and patient lifetime value,” said Jared Noble, CEO & Founder of Arrellio. “That being said, patient experience is often a downstream result of operational excellence, and unfortunately, that’s hard to achieve when you’re forced to manage and navigate 10+ tools on a daily basis to run a practice. Most of these tools weren’t built from the perspective of the critical, overlooked operational staff that truly run this industry on a day-to-day basis. Our goal at Arrellio, over the long run, is to be the only tool that managers, technicians, opticians, or lab associates need in addition to their EHR, thus allowing the clinical doctor-based workflows to be uninterrupted.”
With executional excellence from the team and continued support from M25 & other advisors, we believe Arrellio is well-positioned to become a leader in the optometry market.
About Arrellio: Arrellio offers a contact lens operating system for optometry practices to boost revenue and streamline operations. For more information, please visit www.arrellio.com.
About M25: M25 is an early-stage software-focused venture firm based in Chicago, investing solely in tech startups headquartered in the Midwest. Since launching in 2015, M25 has become the most active investor in the region, quickly becoming the preferred seed investor for the next generation of Midwest unicorns. Portfolio companies include Kin Insurance, Loop Returns, Astronomer, Branch Pay, Authenticx and more. For more information, please visit www.m25vc.com.
