Announcing our investment in Minneapolis-based Entravia, the platform designed to help SMBs find the right HR and insurance orgs for them, reducing friction, delays and HIPAA violations.
The PEO industry is large, fragmented and growing quickly, expanding more than 15% year-over-year as SMBs look for help with payroll, benefits, compliance and rising employment costs. Yet the buying process remains clunky and manual. Companies must re-enter the same census and payroll data repeatedly, brokers rely on email and spreadsheets and PEOs spend unnecessary time chasing incomplete submissions.
Entravia removes this friction by giving SMBs, brokers and PEOs a single, secure application that produces accurate, structured submissions and faster quoting. It meets the market where the need is sharpest: helping buyers navigate complexity in a category where half of evaluations stall before a decision is made.
“For too long, PEO selection and underwriting has relied on legacy processes that are a pain for SMBs and costly for providers,” said Victor Gutwein, Managing Partner. “Entravia modernizes that workflow, creating a more transparent and efficient way for both sides to find the right fit. With Kasey’s depth of experience and strong reputation in the PEO ecosystem, the result is a platform that delivers real, shared benefits.”
Kasey Devine brings an unusually strong founder-market fit. He has spent a decade in the PEO world across sales, partnerships and deal architecture, and his references consistently describe him as fast-moving, intuitive, relationship-driven and trusted in an industry where trust matters. Even as a solo founder, he has built and shipped a functioning platform, onboarded early users and shown clear product judgment. His understanding of both the buyer journey and the internal quoting process gives Entravia a credibility advantage that would be difficult for an outsider to replicate.
Today the platform standardizes data intake, automates document collection and gives PEOs clean, complete files, dramatically reducing the time and back-and-forth required to get quotes. The real opportunity is what this wedge unlocks: vendor-by-vendor integrations, AI-driven matching and eventually real-time or near-real-time pricing. It’s already solving a major workflow problem for SMBs and PEOs, and customer feedback suggests a meaningful improvement over the traditional broker-led experience.
We believe Entravia is leading the way to become the default way SMBs shop for PEOs in an industry overdue for modernization.
About Entravia: Entravia is a B2B infrastructure platform powering PEO and broker sales operations. The company provides a secure, centralized system for document collection, data normalization, and quote-ready submissions, helping sales teams reduce friction, improve compliance, and serve clients faster. Entravia is based in Minneapolis, Minnesota. For more information, visit www.entravia.co.
Learn more: Entravia Launches Infrastructure Platform Powering PEO & Broker Sales
About M25: M25 is an early-stage software-focused venture firm based in Chicago, investing solely in tech startups headquartered in the Midwest. Since launching in 2015, M25 has become the most active investor in the region, quickly becoming the preferred seed investor for the next generation of Midwest unicorns. Portfolio companies include Kin Insurance, Loop Returns, Astronomer, Branch Pay, Authenticx and more. For more information, please visit www.m25vc.com.
